Hearing health is brain health 

Did you know you hear with your brain? Your ears collect sound, but it’s your brain that actually understands it. In other words, hearing is thinking.  

Good hearing helps your brain stay fit throughout your life, and helps avoid many other health problems. What is more: the brain is actually the most sophisticated sound processor that we have! 

This realization has led one hearing healthcare company called Oticon to pioneer brain-friendly hearing aids. What Oticon does differently is focus on understanding how the brain makes sense of sound, so they can make hearing aids that support your brain’s natural way of working. Oticon calls this unique philosophy BrainHearing™. 

With this approach, Oticon focuses on designing hearing aids that support the mental hearing processes and, with active use, may protect the brain against hearing loss-related risks such as cognitive decline.